The biggest question I get from clients is how to really embrace social media for their businesses and how to make it really work for them. By now, most people have heard of Twitter, LinkedIn and Facebook and how there are millions of users engaging these social media platforms on a daily basis. Over the last few years loads of data have been acquired to see how companies are using, offering, posting and interacting with their clients and potential clients online. How does this impact the way you do business?

1. 81 % of B2B companies have accounts on social media sites compared to 67% of B2C

2. 75% of B2B brands participate in Twitter versus 49% of B2C

3. 54% of Chief Information Officers ban the use of social networking sites such as Facebook, YouTube and Twitter at the workplace

4. 93% of all business buyers believe all companies should be on social media platforms

5. 85% of those buyers should use social media to engage and interact with them

6. 9 out of 10 buyers say that when they are ready to buy, they will come looking for you

7. 8 out of 10 IT decision makers said word of mouth is the most important source when making buying decisions

8. 37% of B2B buyers asked questions on social media sites when looking for suggestions

9. 93% of B2B buyers use a search engine such as Google to begin the buying process

10. 74% of C-Level executives say that the internet is a very valuable source of information

11. 6 out of 10 C-Suite executives conduct more than six online searches a day

12. Managers in information technology are the top ranked users of the Web for information gathering

13. 49% of B2B marketers do not measure return on investment

14. 90% of marketing deliverables not used by sales

15. Sales generate 53% of their own leads and the marketing department provides only 24

Source: – Earnst Agency

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